If you do not provide all required values, Google will not be able to process the email. Be sure to provide all information required for your specific data type. In the My Data Items pane you will see a list of all possible values, with the required values marked.If you need to add information that is not visible in your email, see Add missing data. ![]() Highlight parts of the email with important information (for example, the reservation number for a bus reservation), then select the information type in the dropdown that appears ("Reservation number").For example, a bus reservation or product order. Choose the type of information you will mark up.Here is how to mark up an HTML-formatted email: If rich results aren't appearing for your site, see possible reasons why It can take a few weeks for Google to find your new page code. If your data is crawled, complete, and correct, it can appear as rich results.This testing tool will tell you about any missing fields that you must provide to help Google understand the page, and for some data types it can provide a preview of how your page might look like in Google. To test your code, copy and paste the generated code into the Rich Result test.For Microdata: Replace your page with the generated HTML.For JSON-LD: Copy and paste the generated code into the body of your existing page.How you use the code depends on the format: Either copy and paste the code from the output window or select Download. When you've finished tagging all the appropriate data on the page, select Create HTML to generate the page code. Choose an output format: the default is JSON-LD (preferred by Google), but you can also choose Microdata.In the My Data Items pane you will see a list of all possible values for each item, with the required values labeled. For example, for an event you must provide an event name, location, and start date. Be sure to provide all information required for your specific data type.If you need to remove a tag that Structured Data Markup Helper generated, see Remove tags.If you need to add information that is not visible in your page, see Add missing data.If you have complex date strings, or are having trouble tagging your dates, see Advanced date tagging.Highlight parts of the page with important information (for example, the start time on an event page), then identify the type of information in the dropdown that appears ("Start time").(You can test page access by opening an incognito window in Chrome and trying to visit your page. For a URL, be sure that the page is available to anyone without logging in. Enter either the URL of an existing page or the raw page HTML.You can have multiple items on a single page, but we recommend that all items are of the same type (for example, all movies or all events) For example, a movie page or an event page. Choose the type of page that you are marking up.Open the Structured Data Markup Helper.Here is how to mark up elements in a web page. You can mark up elements in either an HTML web page or an HTML email. If you're technically minded, learn about structured data and add markup to your site manually. If you don't feel comfortable adding code to your website, you can try out the Data Highlighter instead. Email: If an email about your flight contains markup about your flight reservations, Gmail can display this information in your desktop client or your personal feed:.Event: If you mark up the events on your site, the next time Google crawls your site the event data will be available for rich snippets on search results pages:.In addition if you send HTML-formatted email to your customers, Markup Helper can show you how to change your email templates so that Gmail can present the data to the user in new and useful ways. Once Google understands your page data more clearly, it can be presented more attractively and in new ways in Google Search. The Structured Data Markup Helper helps you mark up elements on your web page so that Google can understand the data on the page.
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